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Art direction / 2026
Folded Light
A study in soft structures, shifting color, and the space between an object and its shadow.
COVER ARTWORK / PLACEHOLDERFolded Light
Overview
A speculative exhibition identity built from paper, light, and a deliberately unruly color system. This placeholder case study demonstrates how Lijun’s finished work can move from first idea to final application.
- Role
- Concept, art direction, image making
- Year
- 2026
- Fields
- Art direction, Photography, Exhibition
- 08
- Studies
- 03
- Formats
- 6 wks
- Duration
01 / Starting point
Making the intangible visible
The system begins with a simple question: how can a visual identity behave like light? Early experiments focused on repetition, transparency, and forms that appear to fold as the viewer moves.
Material study 01Image placeholder
Material study 02Image placeholder
02 / Visual language
One structure, many moods
A flexible grid holds expressive image-making and restrained typography in balance. Each touchpoint can feel distinct while remaining recognizably part of the same world.
Final system — hero applicationImage placeholder
“The strongest systems leave enough room for surprise.”