Art direction / 2026

Folded Light

A study in soft structures, shifting color, and the space between an object and its shadow.

Overview

A speculative exhibition identity built from paper, light, and a deliberately unruly color system. This placeholder case study demonstrates how Lijun’s finished work can move from first idea to final application.

Role: Concept, art direction, image making
Year: 2026
Fields: Art direction, Photography, Exhibition

08: Studies
03: Formats
6 wks: Duration

01 / Starting point

Making the intangible visible

The system begins with a simple question: how can a visual identity behave like light? Early experiments focused on repetition, transparency, and forms that appear to fold as the viewer moves.

Crumpled multicolored paper with folds catching the light.

Material study 01

Layered curved paper shapes in orange, blue, pink, and red.

Material study 02

02 / Visual language

One structure, many moods

A flexible grid holds expressive image-making and restrained typography in balance. Each touchpoint can feel distinct while remaining recognizably part of the same world.

Close-up of layered paper in saturated red, blue, and violet tones.

Final system — hero application

“The strongest systems leave enough room for surprise.”

— Project principle